详细内容
UBI-EMBA 课程设置
【EMBA课程的目的】Objective of EMBA
1.以建立企业可持续发展的模式为目标，以“培养具有全球竞争力和人文精神的商业领袖”为宗旨。提升学员管理实战能力、资源整合创新、资本运营与重组、人力资源管理、商业模式整合创新、战略规划和管理等一系列专业能力；
UBI-EMBA goal is the establishment of sustainable development patterns and the mission of developing business leaders with a globally competitive and humanistic spirit, together with helping students improve their professional capabilities, focusing on management practices, resource integration and innovation, capital operation and reorganization, human resource management, business models, combined and innovation and strategic planning and management.
2.分享成功案例，挖掘先进的管理理念，开阔管理思路，荟萃理论与实践结合的管理经验；开发领导者潜质，提升综合管理能力；
Sharing successful case studies, exploring advanced management concepts, opening the mind of management, combining theory with the practice and experience of management, developing potential of leader and improving management capabilities ；
3.拓展企业和个人的发展空间，强化企业家之间的交流、沟通、合作和探讨。
To expand the development space of business and personel. And to strengthen communication, cooperation and discussion between business people.
高级管理人员工商管理硕士学位课程，必修学科14门。
The UBI-EMBA program comprises 14 courses.
UBI-EMBA001 《国际化新形势新对策》New Countermeasures Against the New
UBI-EMBA002 《全球化组织管理》 (海外课程)Globalized Organizational Management (overseas course)
UBI-EMBA003 《商业与政府》 Business and Government
UBI-EMBA004 《企业战略管理》Strategic management
UBI-EMBA005 《运营管理》Operation Management
UBI-EMBA006 《创新管理与盈利模式》Management Innovation and Profit Model
UBI-EMBA007 《人力资源管理》Human Resources Management
UBI-EMBA008 《整合策略行销》(海外课程) Integrated Marketing Strategy (overseas course)
UBI-EMBA009 《企业信息化管理》Enterprise Information Management
UBI-EMBA010 《企业风险管理》Enterprise Risk Management
UBI-EMBA012 《税法与财税筹划》Tax law and Taxation Planning
UBI-EMBA013 《公司财务》Corporate Financial
UBI-EMBA014 《从企业家到资本家》 From Entrepreneurs to Capitalists
《国际化新形势新对策》New Countermeasures Against the New Situation of Internationalization
在本土：中国市场真正成为国际市场的一部分，中国企业与具有强势资本和技术的外国同行短兵相接；在海外：走出去的大多数中国企业生存与发展曲折坎坷。国际化是每个企业家和政府经济管理干部必然面对的问题，如何选择合适的国际化战略道路？如何使企业顺利融入国际化市场？ 如何用好国际化规则为企业服务？如何趋利避害？著名专家通过解析大量鲜活的企业国际化案例，为走向国际化的中国企业指点迷津。
Indoor: The Chinese market is really a part of the international market. The Chinese enterprises have close-range fighting with foreign peers with the weapons of strong capital and technology. Outdoor: Most of the Chinese enterprises find it hard to survive and develop after they went out from China. Internationalization is the problem that every enterprise and economic manager of government must face. How to choose the right road of international strategy? How to make an enterprise enter international market smoothly? How to make international rules service for enterprise? How to draw on the advantages and avoid the disadvantages? All these problems will addressed in a large number of international cases in this module.
《全球化组织管理》 (海外课程)Globalized Organizational Management (overseas course)
主要阐述企业跨越国界开展经营活动的基本属性与方法，重点讨论企业走向国际市场的决策问题，即企业要不要走向国际市场；能不能走向国际市场；怎样走向国际市场和如何管理海外事业。内容包括国际经营的基本内涵与理论、国际市场环境特点、国际竞争优势、全球经营战略的制定、国际市场的进入方式选择与决策以及开展跨国经营的管理问题等。
This module is mainly covers the basic properties and methods for an enterprise carrying out business across national boundaries. The module focuses on a series of problems facing decision makers when enterprise going into the international market. Such challenges as: Should the enterprise go into the international market? Does it have the abilities to go into the international market? How to go into the international market? And how to run overseas business? Are addressed in this module. This module includes the basic concepts and theories of international business, characteristics of the international market environment, international competitive advantage, formulating and implementing global business strategies, choosing and deciding the suitable way for entering international market and the management of problems in developing business across national boundaries.
《商业与政府》 Business and Government
关注企业家与政府间的关系，不是简单的将政商关系归结为如何“拉关系、跑路子”的探讨，而是如何真正在企业与政府间搭建一个沟通桥梁，使企业与政府实现资源的整合与共享，避免更多的企业家因此而误入迷途。
The key to handle the relationship between the corporation and the government is not only a discussion of making contact, but also more important is that corporations how to build a bridge for communication in deed with the government so as to realize resource integrating and sharing and to avoid go astray.
战略并不是“空的东西”，也不是“虚无”，而是直接左右企业能否持续发展和持续盈利最重要的决策参照系。战略管理则是依据企业的战略规划，对企业的战略实施加以监督、分析与控制，特别是对企业的资源配置与事业方向加以约束，最终促使企业顺利达成企业目标的过程管理。
Stratagem is nothing but the most important reference of decision making relate to the sustainable development as well as sustainable gains. Strategic management is the process of monitoring; analyzing and controlling the implement of stratagem especially in allocating the resources to match the direction so as to ensure obtain objectives.
世界上最好的企业都是依赖于整个企业对公司运营管理能够有一致性的认识。运营管理涵盖了对企业产品的制造或服务的提供过程中各种活动的计划与实施。本学科由战略运营管理、流程管理与优化、质量与能力管理、运营计划与供应链等几部分组成，通过大量案例、深入浅出地讲解运营管理的原理与实践，提供实实在在的工具和观念，帮助企业建立行之有效的运营战略，挖掘改进业绩的有效框架和技巧，为企业重新注入新的活力，增强企业竞争优势。
The world's best enterprises are dependent on have the accordant understanding to the operation management of the company. It is concerned with managing the process that converts inputs into outputs. This module is made of the management of strategic operation, the process management and optimized, quality and ability of management, operation planning and supply chain. It helps enterprises to establish effective operation strategy, mining effective framework and skill to improve performance, to inject new energy and to enhance enterprises competitive advantage by a large number of cases study, the principles and practice of operation management analyze and tools and concept provided.
《创新管理与盈利模式》Management Innovation and Profit Model
创新管理的重点是使组织对企业内部和外部的机会做出反应，并以其创造性的成果推行新的思想、流程、或产品。更重要的是，创新管理不属于研发，它包含每个层次的人员对公司发展、制造和营销作出的创造性的贡献。利用适当的创新管理工具可以激发和调动整个生产力的创造性思维源源不断地对作用于企业的持续发展。
盈利模式是帮助探求企业利润来源的方法为了确保项目盈利，很有必要确保公司每个组成部分都高效动作以及为组织盈利作贡献。
The focus of innovation management is to allow the organization to respond to an external or internal opportunity, and use its creative efforts to introduce new ideas, processes or products. Importantly, innovation management is not relegated to R&D; it involves workers at every level in contributing creatively to a company's development, manufacturing, and marketing. By utilizing appropriate innovation management tools, management can trigger and deploy the creative juices of the whole work force towards the continuous development of a company.
Profit models exist as a way of helping any business concern achieve a state where there is money left after all expenses are paid. In order to ensure that there is money made above and beyond company expenses, it is necessary to make sure that each component of the company is working at top efficiency and contributing to the financial health of the organization.
《人力资源管理》Human Resources Management
人力资源管理关键在于一方面对与一定物力相结合的人力进行合理的培训、组织和调配，使人力、物力经常保持最佳比例，另一方面对人的思想、心理和行为进行恰当的诱导、控制和协调，充分发挥人的主观能动性；以实现组织目标。主要的理念、政策、程序和有关的日益国际化的人力资源管理的实践将会被定义和审慎研究。在环境因素的影响下的组织方面的人类行为的知识，将探讨如何应用分析，诊断和提供解决方案去改变管理上的情况和问题。
The key to human recourses management is one part in keeping a perfect proportion between manpower and material resources by employees training, organizing and matching.
The other part is by using appropriate inducements to control and coordinate human thinking and actions, fully utilizing subjective initiatives. The main areas of policy, procedures and the growing international human resource management practices will be defined and studied careful, with discussions on how to use, analyze, diagnose and offer solutions to alter the situation and problems of management.
《整合策略行销》(海外课程) Integrated Marketing Strategy (overseas course)
营销策略是一个把企业有限资源运用在对销售增长的最好的机会里，并以此达到持续竞争优势的过程。策略行销通过整合一个组织的营销目标、政策和一系列的行动（战术），而形成连贯的整体。它同时是一个战略，可以包括广告、销售渠道、网络销售渠道，推广和公众关系。许多公司通过战略战术的制定把战略贯穿整个组织并为下一个目标或组织形成一个战略目标。
Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy often integrates an organization's marketing goals, policies, and action sequences (tactics) into a cohesive whole. Similarly, the various strands of the strategy, which might include advertising, channel marketing, internet marketing, promotion and public relations can be orchestrated. Many companies cascade a strategy throughout an organization, by creating strategy tactics that then become strategy goals for the next level or group.
《企业信息化管理》Enterprise Information Management
EIM是信息技术领域一个特殊的有趣的区域。它的精髓在高效地运用组织内的信息寻找解决办法，例如支持机构决策进程，或支持有效信息的日常运作。它可以帮助企业在顾客数据库中找到新的销售机会，监测工作生产的进程和效率，确保在财务报告数据的准确，甚至防止通过欺诈和可疑的交易而带来的损失，从而获得竞争优势。
EIM is a particular field of interest in the Information Technology area. It specializes in finding solutions for optimal use of information within organizations, for instance to support decision-making processes or day-to-day operations that require the availability of knowledge. It can help you gain a competitive advantage by helping you to find new marketing opportunities within your customer database, monitor trends in workplace productivity, ensure accurate data on financial reports, and even prevent money loss via fraud and suspicious transactions.
《企业风险管理》Enterprise Risk Management
企业风险管理是一项由企业的董事会、管理层和其他员工共同参与的过程，是组织对关系到企业达成目标的风险和机会把握的方法和过程。它为风险管理提供一个框架，通常涉及与组织目标有关（风险和机遇）的特定事件和环境的识别，评估他们的影响的可能性和大小，反应战略的决定以及进度监测。通过识别并积极处理风险和机遇，企业为利益相关者，包括组织所有者、员工、客户、监管、社会整体保护和创造价值。
Enterprise risk management (ERM) in business includes the methods and processes used by organizations to manage risks and seize opportunities related to the achievement of their objectives. ERM provides a framework for risk management, which typically involves identifying particular events or circumstances relevant to the organization's objectives (risks and opportunities), assessing them in terms of likelihood and magnitude of impact, determining a response strategy, and monitoring progress. By identifying and proactively addressing risks and opportunities, business enterprises protect and create value for their stakeholders, including owners, employees, customers, regulators, and society overall.
《组织行为管理与领导力艺术》Management of Organizational Behaviors and the Art of Leadership
对人的行为的解读和控制，是现代管理者应该掌握的知识。组织领袖的行为会对一个企业产生很大的影响。通过观察对方的行为，控制自己的行为，才能达成非常顺畅的交往态势和管理态势。作为一个领导者，应当知道如何提高行为语言的观察力和表现力以及如何通过行为更好地表达自己并达成目标。21世纪对经理人提出了更高、更全面的要求。为了从一个传统的“管理者”转变为一名成功的“领导”。我们最需要做的是：为所有员工营造一种充满激情和创新的环境——领导力不是一种方法或技能，而是一种独特的艺术。
The knowledge of understanding and controlling the conduct of human should be mastered by modern managers. Leadership behaviors exercise great influence on an enterprise. Smooth communication and management can be achieved by observing the action and controlling the behavior of yourself. As a leader, who should know how to improve the observation and expression of our conduct and language, and how to express and conduct themselves better so as to achieve better objectives. In the 21st century, managers have greater demands and expectations placed upon them. In order to become a successful “leader” from a traditional "governor”, we need to build an environment full of passion and creativity for staff. Leadership is a special art rather than a method or skills.
《税法与财税筹划》Tax law and Taxation Planning
作为企业纳税人，了解税务管理的方法、重点，并及时发现本单位纳税方面存在的问题，无疑显得尤为重要。如何控制企业总体税收负担，发现和纠正企业存在的财务和税收漏洞，规避日后汇算清缴税务稽查风险？怎样才能正确理解税收政策，依法纳税、合理筹划？熟读国家的税法规定可令企业主分清公私，制定规范的企业财务制度，以便更好地规划企业发展和企业财务风险。
It is very important for a taxpayer to know the laws of taxation and to protect their legitimate interests. Areas of study include How to control the overall tax burden? How to discover and correct the hole of financial and tax? How to circumvent tax inspection risk in liquidation? How to understand tax policy? And, understanding tax policy correctly so only to pay tax according to the law, using a reasonable effective tax planning? Familiarizing the national tax law make the enterprisers distinguish between the public and private and to standardize the financial system, which is helpful for planning enterprise development and corporate financial risks.
公司财务是通过使用工具和分析方法处理企业的财务决策。其主要目标是使公司价值最大化的同时管理公司的财务风险。通过分析若干中国与国际案例，介绍公司金融学的基本理论框架，包括估值理论的应用、金融衍生产品、期权理论、行为金融学、资本结构与资本成本、公司治理、公司上市、战略融资以及中国资本市场等。
Corporate finance dealing with financial decisions business enterprises make and the tools and analysis used to make these decisions. The primary goal of corporate finance is to maximize corporate value while managing the firm's financial risks. It introduces the basic theoretical framework of finance, including the application of Valuation theory, financial derivatives, options theory, behavioral finance, the capital structure ,corporate governance, strategy for financing market, and the capital market by studying a number of Chinese and internal cases.
《从企业家到资本家》 From Entrepreneurs to Capitalists
资本运作与规划是企业做强做大的唯一出路。不能深刻地领悟投融资之道是中国企业普遍面临的问题，也是众多企业投融资常常失利的根本原因。通过合适的理念、方法和战略，并通过成败案例分析，才能突破企业永续发展的瓶颈，从企业家到资本家是必然选择。
Capital operations and planning is the main way to make enterprise bigger and stronger. A lack of deep understanding of investment and financing is a universal problem that most Chinese enterprises face. It also is basic reason of failure in investment strategies and financing in many enterprises. By using the proper concepts, methods, strategy and analysis of successful and unsuccessful cases, way can be found for breaking through the bottleneck of enterprise and keeping development. Become a capitalist from an entrepreneur is an inevitable choice.